As a content creator or marketer, you have likely come across the vast collection of images available on iStock. This stock photo website offers a plethora of high-quality, royalty-free images that are perfect for use in various marketing materials, social media posts, and even blog articles.
However, before you start downloading and using these images, it is important to understand the iStock license agreement. This document outlines the terms and conditions for using the images available on iStock and it is crucial that you adhere to them to avoid any legal issues.
The iStock license agreement includes two types of licenses: Standard and Extended. The Standard license grants you the right to use the image in various ways, such as in digital or print form, and even in broadcast media. However, there are some restrictions, such as not being allowed to use the image in a trademark or logo, or in a way that suggests endorsement, sponsorship, or affiliation with a product or service.
On the other hand, the Extended license grants you additional rights, such as being able to use the image in merchandise or products for resale. This license is more expensive than the Standard license, but it also gives you more freedom in how you use the image.
It is important to note that both licenses have limitations in terms of the number of times you can reproduce the image, as well as the duration of use. For example, the Standard license limits you to 500,000 reproductions and a duration of 10 years, while the Extended license offers unlimited reproductions and a duration of 10 years.
Another important aspect of the iStock license agreement is the requirement to give credit to the photographer or iStock when using the image. This can usually be done by including the photographer`s name or iStock`s logo in the attribution section of your content.
In summary, the iStock license agreement is an essential document that you need to understand before using any of the images available on the website. By adhering to the terms and conditions outlined in the agreement, you can use the images without fear of legal issues and with the assurance that you are using them in the appropriate manner.